Product Manager job descrition
Job Objective Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversees all marketing, advertising and promotional staff and activities. Plays an active role in Hemo bioscience business development. Job Description The Product Manager is responsible for the day-to-day marketing support of the immunohematology product lines to both the selling organization and the manufacturing division. The Product Manager will be responsible for developing and implementing pricing strategies, sales budgets and marketing plans, including targeted marketing campaigns. This person will work with the President and Marketing Communications to develop sales tools, product launch materials, sales training tools and promotional programs. He/She will also be responsible for communicating market needs, including financial rationale, to the manufacturing division and support the manufacturing division in necessary market research including new product identification. Additional responsibilities include working with the rest of the organization to develop sales tools and items in support of promotional activities creating visibility for assigned products at appropriate trade shows and other venues. As the Product Manager, this employee will be responsible for driving awareness and demand through the planning, development and execution of the content strategy. The ideal candidate will be equal parts marketer and editor with a knack for distilling complex topics down to easy-to-understand assets for the benefit of the customer target. He/She will create and execute analytics to measure the effectiveness of the content strategy. The candidate will have experience working with various internal teams across an organization and excel at weaving external observations and market trends into the marketing strategy. He/She will possess a technical knowledge of blood banking/immunohematology. Required Skills Excellent written and verbal communication skills and team-oriented mentality. Strong computer skills; science/blood bank background. Required Experience BA/BS degree in life science, business or related discipline. MBA and ASCP(SBB) preferred. 2-5 years full-time product marketing experience, industry familiarity, including roles supporting a business-to-business sales team. A willingness to handling shifting priorities in a constantly changing organization and marketplace. Able to analyze information across the buyer journey and identify opportunities in the marketing and sales processes. Key Competencies excellent written and verbal communication skills organization and planning problem analysis and problem-solving formal presentation skills persuasiveness adaptability EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age Employer To all recruitment agencies: Hemo bioscience does not accept agency resumes, unless the agency has been authorized by a Hemo bioscience staffing representative. Please do not submit resumes unless authorized to do so. Hemo bioscience will not pay for any fees related to unsolicited resumes. Job Location Morrisville, North Carolina, United States Position Type Full-Time-Exempt Travel 10-15.
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